Dove launches inspirational campaign #ShareTheFirst to capture 'real moments'

Dove launches inspirational campaign #ShareTheFirst to capture 'real moments'

Dove's latest campaign is encouraging people to #ShareTheFirst on social media, rather than spending ages trying to decide which picture you're going to post on Instagram

Dove's new campaign wants to break you out of the selfie cycle

#ShareTheFirst encourages us to get candid.

Bebe Rexha joins forces with Dove for social media authenticity campaign

#ShareTheFirst is encouraging women to share their real first photo before ‘the one’

Dove teams with singer-songwriter Bebe Rexha on social media campaign

ENGLEWOOD CLIFFS, N.J. – Dove is partnering with singer-songwriter Bebe Rexha and a host of global influential voices, to help women break free from the pressure of curated perfection on social media. Introducing #ShareTheFirst – a global movement inviting women to free themselves from perfection, to celebrate authenticity, and to share the real first photo, before they found "the one."New research from Dove reveals the pressure to present a 'pe…

Dove celebrates authenticity in new global campaign - Marketing Beat

Personal care brand Dove aims to help women shirk social media beauty standards in its latest global campaign, starring singer-songwriter Bebe Rexha and content creator Lucy Reeves. The marketing drive, titled ‘#ShareTheFirst’, aims to “celebrate authenticity” by inviting women to share their “real” first photo. “The best moments in life aren’t staged or filtered; they just happen. But when you’re in the spotlight, there’s so much pressure to lo…