US EditionDS Group’s FMCG push to reshape its brand DNA, tobacco share set to decline
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DS Group’s FMCG push to reshape its brand DNA, tobacco share set to decline
New Delhi: As the Dharampal Satyapal Group continues to pivot toward becoming a leading full-fledged FMCG conglomerate, it is also gradually redefining its relationship with its legacy tobacco business. Once synonymous with chewing tobacco and pan masala, products that dominated its revenue streams for decades, the group has now repositioned itself, with tobacco contributing less than 10% to its turnover as of FY25. Its strategic priorities are…
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