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Inside the booming edibles economy

Summary by Fast Company
In 2017, Nathan Cozzolino started Rose, a “farm to edibles” brand based in Los Angeles. Cozzolino and his team cultivated organic hemp and marijuana, produced its own low-dose gummies with natural organic ingredients, and sold the product to licensed dispensaries. This structure required overhead that cost upwards of $80,000 a month. Six years in, the brand wasn’t able to sell enough products to cover its expenses despite being sold in more than…

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Fast Company broke the news in on Saturday, April 19, 2025.
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