EDF solar panel ad banned after claiming ‘your electricity bill could be nil’ - Marketing Beat

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You have probably noticed: since the beginning of February, and the announcement of the reduction in the regulated electricity rate, the cards have been rebuffed in the electricity market: competitors of EDF, such as Octopus Energy, propose new attractive contracts, and some offers, offered by traditional suppliers, are less interesting. Beyond these changes, which are already important for the daily lives of thousands of French, it is further u…

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EDF's solar radio ad banned by watchdog

EDF Energy has had its knuckles rapped over a radio campaign that suggested solar panels could result in customers paying nothing for their electricity.

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EDF solar panel ad banned after claiming ‘your electricity bill could be nil’ - Marketing Beat

Energy supplier EDF must ensure its ads are not “likely to mislead”, after a radio commercial claimed people could receive “zero-pound bills” if they installed solar panels. The Advertising Standards Authority (ASA) launched an investigation after the EDF commercial stated: “Your electricity bill could be nil. Yep, nothing. Because when you install solar panels and a battery with EDF, you don’t just get electricity when it’s sunny, you can store…

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EDF forced to pull plug on ‘zero bill’ solar electricity ad

Energy giant EDF has been forced to ditch a radio campaign which suggested that by signing up to its solar power service consumers could at times pay nothing for their electricity, come rain or shine. The ad, which is part of its “Change is in our Power” campaign devised by Lucky Generals, stated: “Your electricity bill could be nil. Yep, nothing. Because when you install solar panels and a battery with EDF, you don’t just get electricity when i…