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Why stores are throwing out the traditional retail calendar

  • Retailers are releasing holiday items earlier due to increasing customer demand for seasonal flavors, according to stores like Bath and Body Works and Krispy Kreme.
  • The shift in retail schedules aims to boost sales ahead of the holiday shopping season, which starts on November 1.
  • Analysts note that with Thanksgiving on November 28, there's added pressure to encourage consumer spending earlier this year.
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