US EditionEssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement – Beet.TV
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EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement – Beet.TV
SAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client results. “We’ve actually built our own bespoke AI platform where we are able to start from a client brief and an insight and pull that all the way through the measurement,” said Madhavi Tadikonda, head of inv…
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