US EditionEU is ‘at risk of being left behind’ in sports nutrition space
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EU is ‘at risk of being left behind’ in sports nutrition space
The EU sports nutrition market faces challenges due to strict regulations, slow health claim approvals and fragmented dietary guidelines, limiting innovation and competitiveness, according to industry expert Simon Jurkiw, vice chair of the ESSNA. While other regions like the United States allow flexible health claims and faster approvals, Europe’s regulatory barriers risk stifling growth and leaving the industry behind.
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