Swiss manufacturer Lindt launched its own version of the Dubai chocolate in Germany this month and customers queued for hours in the cold to get their hands on a bar.

Fortune

New York

United States

Europe goes nuts for viral Dubai chocolate. With bars priced over €100, chocolate smuggling spreads across the continent

You can even make your own version of the sweet treat by following online tutorials — including one on TikTok

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Evening Standard

Evgeny Lebedev

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Carron Greig

London

Greater London

England

United Kingdom

Dubai's viral chocolate bar: what it is and where to buy it in London

There is no escaping the hype. Our author has had enough and will finally clarify in a test whether it is at least justified.

Vor dem Hype gibt es kein Entrinnen. Unsere Autorin hat genug und klärt in einem Test endgültig, ob er wenigstens gerechtfertigt ist.

Knuspern im Mund und ein Hauch Pistazie: Der Hype um Dubai-Schokolade ist nicht gerechtfertigt

Sueddeutsche Zeitung

Südwestdeutsche Medien Holding

Munich

Upper Bavaria

Bavaria

Germany

Crunchy in the mouth and a hint of pistachio: The hype about Dubai chocolate is unjustified

The hype surrounding the sugar-sweet treat from the Emirate of Dubai is not abating. More and more local confectionery manufacturers and bakeries are trying their hand at the recipe for Dubai chocolate. Even the Tyrolean bakery Theresa Mölk. Her creation is being unveiled this week. It tastes extremely sweet and is filled with a cream of pistachios and kadayif (oriental dough threads). Dubai chocolate mutated into a hit on social media. The orig…

Der Hype um die zuckersüße Nascherei aus dem Emirat Dubai ebbt nicht ab. Immer mehr heimische Süßwarenhersteller und Bäckereien versuchen sich an der Rezeptur für Dubai-Schokolade. Auch die Tiroler Bäckerei Theresa Mölk. Ihre Kreation wird diese Woche vorgestellt.  Sie schmeckt extrem süß und ist mit einer Creme aus Pistazien und Kadayif (orientalische Teigfäden) gefüllt. Die Dubai-Schokolade mutierte zum Hit auf Social Media. Das Original stamm…

Dubai-Schokolade made in Tirol hofft auch auf Hype

Kronen Zeitung

Vienna

Austria

Dubai chocolate made in Tyrol also hopes for hype

Ad Fontes Media

Chatchaval Jiaravanon

Social media has been taking over the Dubai chocolate trend for months now. Bloggers read it, try to cook it and hunt for the original. What is “Dubai chocolate” and why it is so difficult to find it, we will tell you in the RTVI article

Соцсети уже несколько месяцев захватывает тренд на дубайский шоколад. Блогеры его раскусывают, пытаются приготовить и охотятся за оригиналом. Что такое «дубайский шоколад» и почему его так сложно отыскать, рассказываем в материале RTVI

«Дубайский шоколад»: что это, почему его так трудно найти и легко потерять

RTVI

Moscow

Russia

Dubai Chocolate: What is it, why it's so hard to find and easy to lose

In just two years, Dubai chocolate has gone from a local delicacy to a worldwide phenomenon, capturing hearts—and wallets—across Europe.  The viral treat, created in 2021 by British-Egyptian entrepreneur Sarah Hamouda, combines rich pistachio cream and unique fillings into a visually striking bar. What began as a niche item available only in Dubai turned into a TikTok sensation when influencer Maria Vehera’s video of the treat garnered over 100 …

Europe goes nuts for viral Dubai chocolate. With bars priced over €100, chocolate smuggling spreads across the continent

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