News Corp to take stake in London-listed marketing group Brave Bison

News Corp to take stake in London-listed marketing group Brave Bison

News UK, the British arm of Rupert Murdoch's media group, will be paid for influencer marketing unit The Fifth with a mixture of cash and stock in Brave Bison, Sky News learns.

SocialChain acquires influencer firm The Fifth from News UK

Steven Bartlett-founded social strategy and creative practice firm SocialChain has inked a deal to acquire global influencer marketing agency The Fifth from News UK. Owned by digital advertising agency Brave Bison, SocialChain’s acquisition will give News UK a strategic investment in its parent firm, positioning it as a partner of record. The deal will see The Fifth become the dedicated influencer division of SocialChain, which last year reporte…

News Corporation (NWS): An Insightful Look at Its Current Position and Future Prospects for Investors

News Corporation (NASDAQ: NWS), a titan in the Communication Services sector, continues to intrigue investors with its diversified portfolio spanning six key segments, including Digital Real Estate Services, Subscription Video Services, Dow Jones, Book Publishing, News Media, and Others. As a major player in the entertainment industry, this $15.59 billion market cap company offers a wide range of authoritative and engaging content worldwide. Let…

News UK buys into Brave Bison after Fifth Group deal - DecisionMarketing

News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency SocialChain for £ £7.6m, while also taking a shareholding in the parent company. Founded by News UK in 2019 under the leadership of Oliver Lewis (pictured left), former director of digital strategy and partnerships at News UK, The Fifth delivers influencer marketing, social strategy and creator-led campaigns for brands …

SocialChain to expand with swoop for The Fifth

Listed firm Brave Bison has agreed to acquire The Fifth from News UK for a total consideration of up to £7.6m and combine it with SocialChain. The digital media, marketing and technology company says the deal will result in News UK, part of global media company News Corp, becoming a top 10 shareholder in Brave Bison. It will see Brave Bison and News UK enter into a strategic partnership on marketing and technology. The Fifth is the influencer ma…

EU’s Digital Fairness Act Could Redefine Influencer and Affiliate Marketing

The European Union is moving ahead with new legislation aimed squarely at how businesses engage consumers online — and it could change how influencer and affiliate marketing works across the continent. The Digital Fairness Act, introduced as part of the EU’s broader consumer protection strategy, is designed to rein in manipulative tactics often hidden beneath the surface of digital platforms. Think dark patterns, misleading endorsements, and un…