US EditionExecutive Summary: 2025 Advertising Agency Report - Basis Technologies
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Executive Summary: 2025 Advertising Agency Report - Basis Technologies
Overview Advertising agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industry’s greatest obstacles and opportunities, Basis conducted a comprehensive survey of 100s of professionals at leading advertising agencies. The findings offer a window into the brewing challenges, strategic …
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