US EditionEXPERT on Call: AI, Health Data, and Omnichannel
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Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor Larry Dobrow, the discussion featured four senior leaders whose organizations sit at the center of this transformation: Melissa Gordon-Ring, Global President of IPG Mediabrands Health; Matt McNally, Global CEO of Publicis […]
EXPERT on Call: AI, Health Data, and Omnichannel
A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health data—such as insurance claims, lab results, and patient records—while also leveraging engagement data to refine outreach strategies. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate. AI assists i…
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