US EditionExposed: Why In-Store Marketing Matters for Big Alcohol - Movendi International
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Exposed: Why In-Store Marketing Matters for Big Alcohol - Movendi International
The Retail Battleground: In-Store Advertising as Big Alcohol’s Last FrontierThe alcohol industry relies heavily on in-store advertising to secure sales and bypass increasingly comprehensive and evidence-based alcohol advertising limits. While digital and traditional media spaces face rising scrutiny, in-store promotions remain a powerful and largely underregulated marketing channel for alcohol companies.According to a commercial analysis by Bizc…
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