F1 involvement vital to growth of Alpine brand

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F1 involvement vital to growth of Alpine brand

F1 is a "huge booster for awareness" regardless of track position, said de Meo Value of Alpine brand has tripled in four years thanks to F1, says Renault Group boss Rebranding the Renault Formula 1 team as Alpine has been instrumental in building the awareness and value of the revived marque as it prepares to introduce a range of seven sporty EVs and enter the US market, Renault Group CEO Luca de Meo has revealed. “Even if we have lost some mone…