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Facebook cracks down on spammy content by cutting reach and monetization

  • Meta announced new enforcement actions against low-quality, manipulative content on Facebook on Thursday, April 24.
  • The company acts because some accounts game the algorithm using spammy tactics for views and monetization advantages.
  • These tactics include unrelated photo captions, excessive hashtags, wordy posts, and creating hundreds of duplicate accounts.
  • Meta states it is "targeting the behavior that's gaming distribution and monetization."
  • Penalties will restrict content reach to followers only and make accounts ineligible for monetization.
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TechCrunch broke the news in United States on Thursday, April 24, 2025.
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