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Factors Affecting Price Elasticity of Demand: What Influences Consumer Behavior? - San Diego Beer News®

Summary by San Diego Beer News®
Recent market research shows that 68% of consumers actively compare prices before purchasing, while 73% will switch brands due to pricing issues. Understanding consumer price sensitivity is crucial in the beer industry as well, where breweries and retailers risk losing up to 30% of sales due to poor pricing strategies. Studies show that even a …
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San Diego Beer News® broke the news in on Friday, February 7, 2025.
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