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MEGHAN, DUCHESS OF SUSSEX ANNOUNCES AS EVER'S FIRST COLLECTION WILL BE AVAILABLE FOR PURCHASE TODAY

Meghan, Duchess of Sussex, announced that her brand As Ever launched its first collection on April 2, selling out in under one hour, as she stated in an Instagram post.
The collection included eight products, with wildflower honey selling out in less than five minutes, according to Meghan's announcement.
Meghan revealed the name change from American Riviera Orchard to As Ever to allow for a wider range of products, which she shared in an Instagram post.
The launch included products like herbal teas and flower sprinkles, with only some items remaining available after the excitement of sold-out items.

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New York Magazine

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Meghan Markle’s As Ever Is Selling an Identity Crisis

Meghan Markle’s As Ever is selling an identity crisis. My quest to buy fancy jam from the As Ever website on launch day revealed that Meghan isn’t just confused about what her whole deal is. She also has no idea who her target audience is.

1 day ago·New York, United States

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Sydney Morning Herald

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Honey, jam and flower sprinkles: Meghan’s As Ever range sells out in 30 minutes

The Duchess of Sussex launches her first lifestyle brand with items that she promises will “infuse warmth, beauty, and intention into daily rituals”.

2 days ago·Sydney, Australia

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Fox News

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Meghan Markle's As Ever brand sells out in under an hour despite high prices

The Duchess of Sussex sold out her brand As Ever in under an hour after launching Wednesday. Meghan Markle was criticized by some for high prices as she sold a jar of honey for $28.

2 days ago·New York, United States

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The Cut

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Meghan Markle’s Jam Sold Out in an Hour

Photo: Shutterstock Somewhere in Montecito, Meghan Markle is plopping flower sprinkles into a glass of Champagne. Today is a celebration for the Duchess of Sussex, who, after more than a year of promo, a brand renaming, and a lukewarmly received Netflix show, finally released the inaugural line of As Ever products. In good news for Meghan and bad news for anyone hoping to buy a funny housewarming gift, her jams sold out almost as soon as they dr…

2 days ago

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Vanity Fair

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I Only Managed to Spend $64 on Meghan Markle’s As Ever Goods Before Things Sold Out

The Duchess of Sussex released her first lifestyle products to a welcoming public Wednesday morning—$121 for her total lifestyle haul—but the honey was gone in five minutes.

2 days ago·United States

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