Fendi turns 100: the story of five sisters and a mother behind the cash register

Journalist Marie Ottavi tells in her biography of Karl Lagerfeld, Karl (editorial Superflua, 2022) that when the German designer arrived in Fendi in 1965, Adele Casagrande Fendi still sat behind the register of her place in the Roman Via del Plebiscito. The entrepreneur had founded her business in 1925 with her husband, Edoardo Fendi, who had died a decade upon the arrival of the kaiser. Adele could be seen frequently curiosing the street behind…