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Chinese EV maker NIO to launch Firefly brand in 16 overseas markets

  • Nio launched its new Firefly sub-brand in the Netherlands and Norway this summer.
  • Nio launched Firefly to target a younger public with more affordable vehicles.
  • The compact electric car measures about 4 meters long and features a 42 kWh battery.
  • The vehicle offers a 330 kilometer range and starts at 29,900 Euro in the Netherlands.
  • The brand plans expansion to 16 countries and aims for 10% of group sales.
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ELECTRIC VEHICLES broke the news in on Wednesday, April 23, 2025.
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