Chinese EV maker NIO to launch Firefly brand in 16 overseas markets
- Nio launched its new Firefly sub-brand in the Netherlands and Norway this summer.
- Nio launched Firefly to target a younger public with more affordable vehicles.
- The compact electric car measures about 4 meters long and features a 42 kWh battery.
- The vehicle offers a 330 kilometer range and starts at 29,900 Euro in the Netherlands.
- The brand plans expansion to 16 countries and aims for 10% of group sales.
11 Articles
11 Articles
Nio Firefly Arrives At Auto Shanghai To Battle MINI
Competition for MINI is heating up. NIO’s new sub-brand, Firefly, made its debut at Auto Shanghai 2025, signaling yet another contender in the crowded entry-level EV space. Firefly isn’t sticking to China, where BMW exclusively builds the Cooper (J01) and Aceman (J05). This charming EV will also launch in 16 global markets, starting with the Netherlands and Norway this summer. Designers crafted the adorable electric hatchback on BMW’s home turf …
Nio-Marke Firefly startet in Europa ab 29.900 Euro
Nio hat auf der Automesse in Shanghai seine neue Marke Firefly einem größeren Publikum vorgestellt und weitere Details und Preise für den Europastart des ersten Modells genannt. Demnach wird Firefly in den kommenden Monaten nach und nach in 16 Überseemärkten starten, in Europa im Sommer zunächst in den Niederlanden und in Norwegen, zu Preisen ab 29.900 Euro. Firefly bezeichnet sich selbst als eine Lifestyle-Mobilitätsmarke, die intelligente, hoc…
Firefly EV shown at Auto Shanghai 2025 - compact EV confirmed for Singapore; will it head to Malaysia next?
Officially unveiled at the end of last year, the Firefly EV has now been shown at the ongoing Auto Shanghai 2025 in China. Emerging from Nio sub-brand firefly, the brand had announced earlier this week that the right-hand-drive version of its eponymous compact electric vehicle will be ready by October this year, with the United Kingdom and Southeast Asia being the first markets to receive it. Having gone on sale in China in two variants, priced …
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