Food companies factoring in how weight-loss drugs affect snack sales

Food companies factoring in how weight-loss drugs affect snack sales

Years ago, Robyn Munsch would wander hungrily around the grocery store and leave with calorie-dense foods like a frozen pizza, cookies and frosting. That was before she started taking Wegovy and lost 85 pounds. “I no longer buy chips, sweets or other junk foods,” the Rochester, Minnesota, woman said. “I just don’t crave it. It’s life-changing.” It’s also game-changing for the food industry, since Munsch is one of millions taking GLP-1 drugs, a c…

The New Rules of Food Innovation in the Age of GLP-1 - The Food Institute

There’s a revolution underway in food and it’s being driven by something you won’t find in the grocery aisle or on a restaurant menu. Demand for GLP-1 medications like Ozempic and Wegovy have exploded in popularity thanks to their effectiveness in supporting weight loss. As millions of Americans embrace these drugs, we’re witnessing a category-defining shift in how and what people eat. The food industry is scrambling to keep up. What’s pushing b…