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Clean energy industry shifts marketing message from saving planet to money and jobs

  • Clean energy leaders are shifting their messages to focus on economic benefits rather than just environmental concerns, emphasizing wealth-building opportunities.
  • President Donald Trump has rolled back clean energy initiatives, prompting the renewable energy industry to lobby for tax incentives to remain competitive.
  • The U.N.'s top climate official highlighted $2 trillion in clean-energy investments, suggesting that appealing to self-interest can be effective for outreach.
  • Experts agree that emphasizing economic benefits can attract conservative support for clean energy initiatives, as it aligns with job creation and financial growth.
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12 Articles

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Fast CompanyFast Company

Why clean energy interests globally have shifted to money and jobs

Saving the planet is so 2024. Clean energy leaders across the globe are now tailoring their messages to emphasize the greener side of green: wealth-building. It’s an idea that sells far better in the new world of nationalism and tycoon leaders. Messaging from the U.S. renewable energy industry and the United Nations on climate change has typically focused on the urgent need to cut greenhouse gas emissions for the sake of environmental and human …

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Watts Up With That?Watts Up With That?

The Great Green Rebranding: Climate Policies Shift from “Saving the Planet” to “Creating Jobs”

Green energy advocates like to talk about job creation, but they ignore the elephant in the room: the cost. Renewable energy projects require vast amounts of taxpayer funding, and as we've seen with massive spending packages like the Inflation Reduction Act, this kind of government largesse is inflationary.

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CBS NewsCBS News

Clean energy industry shifts marketing message from saving planet to money and jobs

Clean energy believes industry's profit potential will sell far better in current climate of nationalism and tycoon leadership.

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Associated Press NewsAssociated Press News
+2 Reposted by 2 other sources

Forget saving the planet. Clean energy interests sharpen a different message: Money and jobs

Saving the planet is so 2024. Clean energy leaders across the globe are now emphasizing the greener side of green: wealth-building.

·United States
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abc Newsabc News

Forget saving the planet. Clean energy leaders sharpen a new message: Money and jobs

Saving the planet is so 2024

·United States
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Inside CroydonInside Croydon

Energised by scheme that makes money and saves the planet

There is a bright spot in the future for Croydon, and KEN TOWL went along at the weekend to discover more about it When a breathless press release from Croydon Community Energy informs you of a scheme that will not only pay you a 5% return on your investment but also contribute to saving the…

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abc News broke the news in United States on Friday, February 7, 2025.
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