Larry Auerbach, the longtime William Morris Agency senior leader who segued to a 25-year run at USC School of Cinematic Arts, has died. He was 95.

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Larry Auerbach, Longtime Senior Leader at William Morris Agency and USC School of Cinematic Arts, Dies at 95

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Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95. Brooklyn native Auerbach spent 47 years at WMA where he started working part-time in the New York mailroom while still […]

Deadline

Larry Auerbach Dies: Venerable WMA Agent & USC Cinematic Arts Associate Dean Was 95

Known as "the man with the golden Rolodex," the agent, who got his start working in the WMA mailroom, booked Elvis Presley's first TV performance and worked with Aretha Franklin, Sam Cooke and Sammy Davis Jr.

The Hollywood Reporter

Eldridge Industries

Larry Auerbach, Longtime William Morris Agent and USC Cinematic Arts Industry Relations Head, Dies at 95

Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95.  
	Brooklyn native Auerbach spent 47 years at WMA where he started working part-time in the New York mailroom while still in high school. He began his agenting career with small theater and nightclub booking before launching the…

DNyuz

William Earl Larry Auerbach, a top agent at William Morris Agency for nearly 50 years who also served 25 years at USC School of Cinematic Arts, died Nov. 23 at his home in Beverly Hills. He was 95. Auerbach represented a wide range of talent during his 47 years with William Morris, including Alan Alda, Bea Arthur, Marlo Thomas, Robert Wagner, Aaron Spelling, Sammy Davis Jr., Aretha Franklin, Sam Cooke, Harry Belafonte and such prestige-movie dir…

starsalert.com

Larry Auerbach, a longtime agent at William Morris Agency and the former USC Film School Dean, has died. He was 95. Auerbach spent nearly 50 years at WMA – a career that began while he was still in high school. He transitioned out of the New York office’s mailroom to booking small theaters and nightclubs before launching the office’s rock music department.  He was also the man who booked Elvis Presley’s first network TV performance in 1956 and w…

The Wrap

Larry Auerbach, Longtime WMA Agent and USC Film School Dean, Dies at 95

Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95.   Brooklyn native Auerbach spent

hive.news

Larry Auerbach, former powerhouse agent on the William Morris Company who segued to a second profession serving to USC college students break into into the leisure business, handed away peacefully this morning, Nov. 23. He was 95.  
	Brooklyn native Auerbach spent 47 years at WMA the place he began working part-time within the New York mailroom whereas nonetheless in highschool. He started his agenting profession with small theater and nightclub…

Larry Auerbach, Longtime Senior Leader at William Morris Agency and USC School of Cinematic Arts, Dies at 95

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