US EditionFraming what is true in a world of misinformation?
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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025 - Basis Technologies
Reaching the right person with the right message at the right time has long been the cornerstone of advertising strategy. But in an era where misinformation spreads quickly and consumer trust is difficult to earn, advertisers must also consider the integrity of the content their ads appear alongside. According to the World Economic Forum, experts across the globe have identified misinformation and disinformation as the most severe global risk ov…
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