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Fresh Nielsen, TransUnion Deal Tweaks Advanced Audience Measurement | Radio & Television Business Report

Summary by Radio & Television Business Report
It’s being touted as “a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences.” That’s the result of an expanded relationship between audience measurement leader Nielsen and TransUnion. With the new agreement, advanced audiences created within TransUnion’s TruAudience platform can be shared to and measured by cross-media measurement tool Nielsen ONE. “The integration ensures that adv…
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Fresh Nielsen, TransUnion Deal Tweaks Advanced Audience Measurement | Radio & Television Business Report

It’s being touted as “a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences.” That’s the result of an expanded relationship between audience measurement leader Nielsen and TransUnion. With the new agreement, advanced audiences created within TransUnion’s TruAudience platform can be shared to and measured by cross-media measurement tool Nielsen ONE. “The integration ensures that adv…

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Radio & Television Business Report broke the news in on Thursday, February 20, 2025.
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