From banter to business: The changing role of social media in motorsports

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From banter to business: The changing role of social media in motorsports

In years gone by, following one’s favourite team on Twitter largely amounted to enjoying the gentle joshing with pitlane rivals.The banterous back-and-forth raised smiles but these days social media content is seen as a way of raising profiles, engagement, awareness and – ultimately – money.Autosport spoke to key personnel from across different areas of motorsport to determined just ...Keep reading