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BETTER WORLD FRAGRANCE HOUSE BY DRAKE LAUNCHES FIRST-EVER EAU DE PARFUM, SUMMER MINK

  • Drake launches his first eau de parfum, Summer Mink, today via his company website.
  • This release follows his prior ventures into candles and a perfume oil.
  • He developed the Amber Woody scent with perfumer Michael Carby, inspired by juxtaposition.
  • The fragrance costs $148 and features an exquisite globe-shaped bottle.
  • Ulta Beauty will exclusively debut the fragrance nationwide across over 1,400 stores this spring.
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BETTER WORLD FRAGRANCE HOUSE BY DRAKE LAUNCHES FIRST-EVER EAU DE PARFUM, SUMMER MINK

NEW YORK, April 25, 2025 /PRNewswire/ -- Better World Fragrance House, the luxury fragrance brand founded by global recording artist Drake, introduces its first-ever eau de parfum, Summer Mink—a masterful statement of elegance and contrast. The fragrance, which launches today…

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OPUS IP broke the news in on Thursday, April 24, 2025.
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