US EditionFrom Fashion to Fan: The Strategic Importance Behind the NFL’s New Fashion Licensing Deals
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From Fashion to Fan: The Strategic Importance Behind the NFL’s New Fashion Licensing Deals
BackgroundIt is no secret that since its inception, football has been “America’s Game.” Super Bowl weekend is a holiday in and of itself. Watching the Super Bowl is no longer just about the game, but a who's who of celebrities and social media influencers in attendance. Former and current NFL players have become famous businessmen, team owners, social media personalities, and cultural icons. However, there is a new market of sport fans that are …
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