US EditionFrom Insight to Action: Leveraging Digital Nudges in B2B E-Commerce
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From Insight to Action: Leveraging Digital Nudges in B2B E-Commerce
B2B e-commerce is evolving fast. Buyers are becoming more confident in making large transactions online, with some willing to invest up to $1 million per order. Author Nick Saraev Photo: Freepik As digital transformation accelerates, companies must find new ways to guide customers through the buying journey while maintaining a seamless experience. At the E-Connect Europe Business Platform 2025 — Power of 50 event, Tanja Tschech, Digital Transfor…
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