US EditionFrom Likes to Loot: The Role of Social Media in Modern Sweepstakes
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From Likes to Loot: The Role of Social Media in Modern Sweepstakes
Social media has become deeply embedded in how digital campaigns operate across industries, and sweepstakes are no exception. As platforms like Instagram, Facebook, and X (formerly Twitter) dominate daily online engagement, businesses have leveraged these tools to refine how they host and promote sweepstakes. These shifts reflect more than just marketing innovation—they mark a fundamental change in consumer interaction and campaign structure. Th…
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