From quantity to quality: the next generation of marketing

Marketing is in the throes of change. Long perceived as a simple lead generator, it is now called upon to play a much more strategic and integrated role at the heart of the business model. This evolution is all the more important as, as a recent study reveals, only 21% of French marketers believe that they have data from [...] Cet article From quantity to quality: new generation marketing has appeared first on Comarketing-News.