From Sponsored Posts to Company Shares: Are Influencers Playing by the Rules?

From Sponsored Posts to Company Shares: Are Influencers Playing by the Rules?

Influencers are no longer just endorsing brands—they are investing in them. With millions of followers and the power to drive massive consumer demand, influencers like Alix Earle have gone beyond sponsorships and taken financial stakes in the companies they promote. But when an influencer pushes a product they are financially invested in, are they legally required to disclose it? The lines between an honest endorsement and potential deception or…