US EditionFT appoints global media agency to drive subscriptions - DecisionMarketing
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FT appoints global media agency to drive subscriptions - DecisionMarketing
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as it seeks to build its global base of paying subscribers and its premium brand in an increasingly competitive media landscape. The7stars, which claims to be the UK’s largest independent media agency, has scooped the brief following a review process led in collaboration with Ingenuity+. The paper was founded in January 1…
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