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Fueling Texas with Purpose, Battle Bars Expands Statewide in H-E-B to Honor Fallen Dallas Officer

Battle Bars launched in H-E-B to honor Patrick Zamarripa, a fallen Dallas police officer and U.S. Navy veteran, aiming to support veterans and first responders.
CEO Alex Witt raised a quarter of a million dollars for Zamarripa's family after his death in 2016, igniting the company's mission.
Battle Bars is now available at all H-E-B locations statewide, focusing on providing healthier protein options.
Witt stated that partnering with H-E-B is significant for reaching more health-conscious consumers in Texas.

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Winona Daily News

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Fueling Texas with Purpose, Battle Bars Expands Statewide in H-E-B to Honor Fallen Dallas Officer

SAN ANTONIO, Feb. 14, 2025 /PRNewswire/ -- The launch of Battle Bars in H-E-B is more than just a business milestone—it's a deeply personal moment for our CEO, Alex Witt, and the heart behind our brand. Battle Bars was born…

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Journal Times broke the news in 9 days ago on Friday, February 14, 2025.

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