Gen AI in Marketing Automation: Smarter Campaigns, Faster Results

The future of AI in digital marketing: Comms revolution or hot trend?

In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools are now essential to the success of online marketing campaigns. But as AI's capabilities continue to As AI's capabilities continue to grow, there is a question that lingers in the m

Agentic Automation in Testing: Smarter Workflows, Faster Results

In modern software development, outdated QA processes often struggle to keep up with the necessity for reliability, accuracy, scalability, and speed. Manual testing is tedious and too slow, while rigid automated test frameworks demand constant maintenance. This is where Agentic Automation gained prominence. Agentic AI is revolutionizing QA with AI-driven, self-adapting workflows that autonomously analyse, […] The post Agentic Automation in Testi…

Gen AI in Marketing Automation: Smarter Campaigns, Faster Results

Applications of Gen AI in Marketing Automation: For a comprehensive exploration of how Gen AI is transforming marketing automation, consider reading Xite.AI's insights on Generative AI applications.