Gen AI in Performance Marketing: Automating Personalization at Scale
1 Articles
1 Articles
Gen AI in Performance Marketing: Automating Personalization at Scale
Long ago, marketers used to make decisions based on gut feel, A/B tests, and demographic buckets. But today’s performance marketing is not about shooting darts at a digital dartboard. It’s precision-guided, lightning-fast, and hyper-personalized—all thanks to Gen AI. This isn’t about tacking on “AI” to your media plan. This is about finally making personalization truly scalable—without exhausting your creative team or drowning in spreadsheets. B…
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