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The Tumblr revival is real—and Gen Z is leading the charge

Summary by Fast Company
Rumors of a Tumblr comeback have been bubbling for a couple of years—think a pair of Doc Martens here, a splash of pastel hair dye there. Now, Gen Z is embracing the platform as a refuge from an internet saturated with influencers and algorithm fatigue. Launched in 2007, just ahead of Instagram’s 2010 debut, Tumblr, with its blog-style format, encouraged users to craft personal aesthetics and immerse themselves in niche communities—where America…

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Fast CompanyFast Company
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The Tumblr revival is real—and Gen Z is leading the charge

Rumors of a Tumblr comeback have been bubbling for a couple of years—think a pair of Doc Martens here, a splash of pastel hair dye there. Now, Gen Z is embracing the platform as a refuge from an internet saturated with influencers and algorithm fatigue. Launched in 2007, just ahead of Instagram’s 2010 debut, Tumblr, with its blog-style format, encouraged users to craft personal aesthetics and immerse themselves in niche communities—where America…

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Saaz o Awaz - Listen OnlineSaaz o Awaz - Listen Online

Gen Z is flocking to the one social media platform millennials didn’t ruin

Occupy Wall Street, Notorious RBG, cottagecore. These and several other lasting internet trends and IRL movements of the 2010s were born not on Twitter, on Facebook, or in the mainstream media but on Tumblr. You might remember it as the blogging platform that became one of the most hyped startups in the world before fading into obsolescence — bought by Yahoo ...

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Saaz o Awaz - Listen Online broke the news in on Wednesday, April 2, 2025.
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