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Generation Media and Circana unveil new European Media Lift study

Summary by Toy World Magazine | The Business Magazine with a Passion for Toys
The launch of this new Media Lift study will help toy brands maximise marketing ROI ahead of the Q4 period. Generation Media has partnered with Circana to successfully launch a new European study focused on the Media Lift effect within the toys and games market. This collaboration marks a significant milestone in the growing strategic relationship between the two organisations, aimed at delivering sharper, data-backed insights to enhance marketi…
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Toy World Magazine | The business magazine with a passion for toys broke the news in on Friday, April 25, 2025.
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