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Nike's first Super Bowl ad in 27 years spotlights Oregon women athletes

Nike's Super Bowl commercial, featuring women athletes like A'ja Wilson and Sha'Carri Richardson, was its first in 27 years and generated 188,000 engagement actions, according to Meltwater.
The ad titled 'So Win' highlighted women's sports stars breaking barriers, aiming to empower women in traditionally male-dominated fields.
Despite the popularity of women's sports, they still face significant challenges, including sexist comments and media censorship, as noted in the text.
In a statement, Ionescu emphasized that 'Women's sport isn’t the future, it’s right now,' reflecting the growing support for women's athletics.

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Cosmopolitan

Nike's Super Bowl Commercial Was All About Celebrating Women Athletes

The ad was the brand's first Super Bowl spot in nearly 30 years, and it used the moment to highlight women's sports and those who are—quite literally—changing the game.

13 days ago

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Business Insider

Nike had the buzziest Super Bowl ad on social media, data shows

Nike's Super Bowl commercial featuring women athletes such as A'ja Wilson was one of the most engaging ads on social.NikeNike's Super Bowl commercial has become one of the most talked about online.The ad featured women athletes, including Sha'Carri Richardson, Caitlin Clark, and A'ja Wilson.Ads from Dunkin' and Jeep also performed well in the data.Nike has emerged as a big winner in the Super Bowl advertising game.The brand's surprise Super Bowl…

13 days ago·United States

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msmagazine.com

We Heart: Nike Champions Women’s Sports in its First Super Bowl Ad in 27 Years

In the middle of the Eagles vs. Chiefs Super Bowl game, Nike's “So Win” ad encouraged women to take control not just on the playing field but in the narratives that surround women in traditionally male-dominated fields, such as sports. A voiceover from Grammy-winning rapper Doechii echoes frequent limitations leveled at women in sports and in life (“You can’t be demanding,” “You can’t dominate,” “You can’t be emotional”) before urging women, “Wh…

13 days ago

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The Business Journals

Nike's first Super Bowl ad in 27 years spotlights Oregon women athletes

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and Sophia Wilson.

13 days ago·United States

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The Blaze

'They can't speak up': Caitlin Clark headlines latest woke Nike ad that claims women are told they can't succeed

A new Nike commercial spreads the message that prominent female athletes feel berated and constantly told "how they should act."The ad stars athletes like WNBA players Caitlin Clark and A'ja Wilson, along with gymnast Jordan Chiles and sprinter Sha'Carri Richardson.The artistically black-and-white production shows each athlete in their sport and other scenarios (like photoshoots) while a voiceover from rapper Doechii explains how oppressively th…

13 days ago·United States

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Fox 59 Indianapolis

'So win': Caitlin Clark headlines Nike's first Super Bowl ad in nearly 30 years

Nike hasn’t aired a commercial during the Super Bowl since 1998. The shoe and apparel company turned to Caitlin Clark and other women’s sports starts to get the message across. The 60-second spot debuted during the second quarter of Super Bowl LIX. In it, Clark is prominently featured in her Iowa Hawkeye and Indiana Fever uniforms. Iowa retired her jersey earlier this month. The ad took aim at the challenges women face in sports, with many doubt…

13 days ago·Indianapolis, United States

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