[Opinion] Global study highlights issues obstructing the development of creative ideas

Finding Creative Inspiration on Social Media: A Guide to Sparking Ideas Immediate Future

Social media is a double-edged sword when it comes to creativity. On one hand, it’s a relentless scroll of comparison and noise. On the other, it’s an endless well of inspiration, if you know where to look. The key is curating your feed to work The post Finding Creative Inspiration on Social Media: A Guide to Sparking Ideas first appeared on Immediate Future.

Global study highlights issues obstructing the development of creative ideas

Poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues highlighted in a new global report which provides evidence-based action points on how the industry can collectively improve the process of developing outstanding creative ideas. Conducted by BetterBriefs and research agency Flood + Partners, and produced in partnership with IPA (The Institute of Practitioners in Advertising) and the WFA (Worl…