Goodyear consolidates agency work with Publicis

The Goodyear Blimp Turns 100!

The Goodyear Blimp is turning 100! On June 3, 2025, the iconic airship will celebrate a century since the first flight of its branded blimp, Pilgrim. This special birthday will be marked with exciting events all year long. They include flyovers in 100 cities across North America and Europe and appearances at cultural events. Three lucky fans, selected by lottery, will also get the rare chance to fly aboard one of the four blimps currently in use.

Goodyear consolidates agency work with Publicis

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, creative, production, and digital services with the advertising powerhouse. Publicis Groupe will manage the account through a newly formed entity called Publicis P1T Crew. BBH USA, a Publicly-owned agency, will be the lead creative agency. Will Roland, Global Chief Marketing Officer at Goodyear, said, “We’re bringing talent …