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Google AI search shift leaves website makers feeling ‘betrayed’

  • Morgan McBride reported a 70% drop in Google traffic after an update to its search algorithms, which prioritized AI-generated content, negatively impacting independent sites like hers.
  • Publishers are experiencing dwindling traffic due to Google's algorithm changes that favor AI-generated content, affecting independent websites across various sectors such as DIY and travel.
  • At an October 2024 meeting, Google's Chief Search Scientist Pandu Nayak acknowledged the struggles of publishers but could not guarantee traffic recovery for their sites.
  • Many creators expressed feelings of betrayal towards Google, stating that the changes have damaged their relationship with audiences and forced some to shut down operations.
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affiversemedia.com broke the news in on Monday, April 7, 2025.
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