Google AI search shift leaves website makers feeling ‘betrayed’
- Morgan McBride reported a 70% drop in Google traffic after an update to its search algorithms, which prioritized AI-generated content, negatively impacting independent sites like hers.
- Publishers are experiencing dwindling traffic due to Google's algorithm changes that favor AI-generated content, affecting independent websites across various sectors such as DIY and travel.
- At an October 2024 meeting, Google's Chief Search Scientist Pandu Nayak acknowledged the struggles of publishers but could not guarantee traffic recovery for their sites.
- Many creators expressed feelings of betrayal towards Google, stating that the changes have damaged their relationship with audiences and forced some to shut down operations.
29 Articles
29 Articles
Google AI search shift leaves website makers feeling 'betrayed'
The now-ubiquitous AI-generated answers – and the way Google has changed its search algorithm to support them – have caused traffic to independent websites to plummet, according to Bloomberg interviews with 25 publishers and people who work with them. Read full story


“Betrayed, That’s the Word”: Small Business Owners Reel as Google A.I. Destroys Google Search
(ZeroHedge)—In March 2024, Morgan McBride stood in her half-renovated kitchen posing for a photo shoot. The images were for a new Google ad campaign, a celebration of the ways the search engine had empowered her family’s do-it-yourself home improvement site, Charleston Crafted, to flourish. Just weeks later, she said, traffic from Google dropped more than 70%. McBride had weathered Google algorithm changes before. But this time, the recovery nev…


Google AI search shift leaves website makers feeling ‘betrayed’
By Davey Alba and Julia Love | Bloomberg In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the time the ad ran about a month later, traffic from Google had fallen more than 70%, McBride said. Charleston Crafted, which features guides on do-it-yourself home improvement projects, had weathered algorithm …
Google AI Search Overview leaves website makers feeling betrayed
NEW YORK -- In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the time the ad ran about a month later, traffic from Google had fallen more than 70%, McBride said.
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