US EditionGoogle and The Trade Desk go all-in on gaming media
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Google and The Trade Desk go all-in on gaming media
Two recent major partnerships, Roblox x Google and Overwolf x The Trade Desk, signal the next phase of gaming media. We’re moving beyond the era of experimental brand activations. Now, the focus has shifted to building the infrastructure for programmatic advertising at scale within gaming. Together, these deals signal a broader shift: toward scale, standardization, and easier brand access to gaming audiences. Especially when it comes to reaching…
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