Google could end up like Eastman Kodak if it doesn't adapt search biz for AI, says tech analyst Reitzes

Google could end up like Eastman Kodak if it doesn't adapt search biz for AI, says tech analyst Reitzes

OpenAI's home page can act as the "digital camera" for Alphabet, he said.

How Search has Changed with LLM Optimization

I’ve been running a little experiment over the past few months—typing the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). ChatGPT, however, gave me a concise, thoughtful answer that synthesized multiple perspectives a…

"I've been googled." Widely entered into the current language, this sentence could reflect a habit of old. Current students are now more accustomed to "chatgpter" than "googler" to prepare their next presentation. A worrying finding for Google that has failed to make the act of "geminier" popular. Melius Research, [...]