Google blocked over 5 billion ads in 2024 as AI-powered scams skyrocketed

Google: More than 5.1 billion 'bad ads' blocked last year

KUALA LUMPUR: Google blocked more than 5.1 billion “bad advertisements” that violated its policies last year. © New Straits Times Press (M) Bhd

Google blocked over 5 billion ads in 2024 as AI-powered scams skyrocketed

Scammers are using AI to create convincing deepfakes, Google says.

Google blocked over 5 billion ads in 2024 amid rise in AI-powered scams

Google blocked 5.1 billion ads and suspended more than 39.2 million advertiser accounts in 2024, according to its 2024 Ads Safety Report released this week.

Google has used AI to suspend more than 39 million advertising accounts suspected of fraud, relying on LLM and using signals such as the identity usurpation of a company Google's use of artificial intelligence (AI) to fight against harmful advertising has led to the suspension of 39.2 million fraudulent accounts. In its 2024 report on advertising security, Google has emphasized the effectiveness of the major advanced language models (LLM)...

5.1Billion Harmful Ads Stopped By Google AI Powered System — Akelicious

Google has released its 2024 Ads Safety Report, showing how advanced artificial intelligence is transforming the fight against bad ads, scams, and misinformation online. As scams grow more sophisticated—often impersonating public figures or deploying AI-generated content—new tools are helping stop harmful ads before they ever reach people. In 2024 alone, Google blocked or removed 5.1 billion ads, restricted 9.1 billion more, and suspended over 3…

Artificial intelligence gives scammers powerful tools to create malicious ads that, if disseminated on a large scale, can cause serious harm to consumers. However, with the help of this same AI, Google is keeping a close eye on things and removing ads and advertiser accounts at every turn.