AI chatbot usage has surged, but search engines remain dominant for now: analysis

Google dominates searches on the internet, but the Generation AI begins to alter the SEO-based and traffic-based model; what do you lose?

AI and the Future of Search Engine Marketing - Basis Technologies

AI is swiftly transforming the search landscape. As generative AI reshapes the user experience on search giants like Google and Bing and AI-powered chatbots like ChatGPT and Perplexity gain traction with consumers, advertisers are preparing for a search landscape whose future looks markedly different than its past. Although Google still dominates the market, early signs of fragmentation are emerging. Last year, Google’s market share dropped belo…

Google's Gemini models are picking up momentum, and the Group wants to push AI further in its search. Cloud growth is slowing down. Google's article sees strong growth in AI search responses and Gemini models first appeared on THE-DECODER.de.

AI chatbot usage has surged, but search engines remain dominant for now: analysis

Based on limited SEMrush web traffic data between 2023 and 2024, one firm has explored the evolution of non-mobile web searches Based on a comparative analysis of global web traffic trends across generative AI chatbots and traditional search engines over a 24 month period*, a search engine rankings and link-building advisory firm has disclosed some findings from the data. First, in terms of the overall web traffic trends analyzed (mobile search …