Google’s AI Overviews linked to sharp CTR declines, say SEO experts

New data: Google AI Overviews are hurting click-through rates (Search Engine Land) | ResearchBuzz: Firehose

Search Engine Land: New data: Google AI Overviews are hurting click-through rates. “Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, non-branded keywords. That’s according to two new data studies…

Google’s AI Overviews linked to sharp CTR declines, say SEO experts

New research reveals a sharp decline in click-through rates (CTR) for traditional search results when Google’s AI Overviews are in play. While Google insists its AI Overviews improve engagement, fresh research paints a different picture, showing they may be changing how users interact with search results. Recent analysis by Ahrefs, a data platform which researches website performance and SEO, reveals that Google’s AI Overviews are significantly …

New Studies Show that Google’s AI Overviews Negatively Impact Click-Through Rates

Studies by Amsive and Ahrefs show Google’s AI Overviews are taking away clicks from regular search results, especially for non-branded and information-based questions. Even though Google claims that citations on AI Overviews improve the click-through rate of websites, these studies show that since AI Overviews have started citations, the click-through rates and organic visibility of websites have declined significantly. The top-ranking pages of …