Gopuff enhances in-house ads platform with new incrementality solutions

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

Gopuff and Koddi Launch Incremental Ad Measurement Tool

Koddi, a leader in retail and commerce media technology, announced a partnership with Gopuff to enhance the instant commerce company’s ads platform with cutting-edge incrementality tools. The new tools enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically. The pilot program revealed significant results for Gopuff’s advertising partners, with ad campaigns increa…