US EditionGUEST COMMENTARY - Beyond the Script: Branding Patient Support
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GUEST COMMENTARY - Beyond the Script: Branding Patient Support
Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service. For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided …
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