Guinness, Ireland's Favorite Stout, Wants to be American Too

Guinness revives an iconic campaign with new cans

Guinness is bringing back an age-old campaign. The post Guinness revives an iconic campaign with new cans appeared first on The Manual.

Guinness, Ireland's Favorite Stout, Wants to be American Too

Guinness traversed all 50 U.S. states for an ad campaign attempting to win over American drinkers to the Irish stout.

How Guinness is getting Americans to pour a pint beyond St. Patrick’s Day

Jason Momoa is a tough act to follow. Especially if you’re a Guinness marketer. Last year, the brand partnered with Momoa to direct and star in a U.S. spot for his favorite beer that ended up getting 13 billion impressions.  So this year, Guinness decided to celebrate an even more valuable partner—its actual customers and fans. For the newest iteration of the long-running “Lovely Day for a Guinness” tagline—first rolled out on TV in the 1950s—th…