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H&M Starts Rolling Out AI Clones for Modeling, Photographers Not Happy

Summary by PetaPixel
Clothing retailer H&M is making AI clones for 30 of its models and will start posting AI-generated fashion images to social media and including them in marketing campaigns.

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H&M Starts Rolling Out AI Clones for Modeling, Photographers Not Happy

Clothing retailer H&M is making AI clones for 30 of its models and will start posting AI-generated fashion images to social media and including them in marketing campaigns.

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Morning Brew Daily — Why H&M Wants to Use 'AI Clones' for their Models

Episode 551: Neal and Toby discuss H&M electing to use AI models and what that means for the industry. Then, how farmers are being impacted by tariffs and why travelers are scrambling for Real IDs. Next up what did Larry Fink say about what Americans should be investing in in his annual letter and here are the headlines you should know to start your day.

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Thred WebsiteThred Website

H&M slammed for its plan to use 'AI twins' of its models - Thred Website

Last week, fashion giant H&M announced plans to create ‘AI twins’ for 30 of its models with the aim of using them in future marketing campaigns. Creative unions aren’t happy, raising concerns about the career stability of human models. The increased use and enhanced capabilities of Artificial Intelligence have touched almost every global industry, and … Continued

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Thred Website broke the news in on Monday, March 31, 2025.
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