Hasbro Sees Its Shadow and Extends Marvel and Star Wars Licenses
8 Articles
8 Articles
Hasbro Extends Strategic Relationship with Disney Consumer Products
Hasbro has announced a multi-year extension to its long-running partnership with Disney Consumer Products. What’s Happening: Hasbro will continue to create innovative toys and games for Disney’s premier brands, such as Star Wars and Marvel, thanks to the multi-year extension.Under the extended agreement, Hasbro will continue to develop a wide...
Hasbro extends long-running relationship with Disney Consumer Products
The agreement grants Hasbro continued global toy and board game merchandising rights for the iconic Star Wars and Marvel franchises. Hasbro has announced a multi-year extension to its long-running relationship with Disney Consumer Products to continue creating innovative toys and games for premiere brands, Star Wars and Marvel. This extension furthers Hasbro’s strategic merchandising relationship with Disney Consumer Products, allowing Hasbro to…
Hasbro Extends Partnership With Disney For Marvel and Star Wars
For some inexplicable reason, Hasbro wants to make even more toys, which will likely end up at Ollies Bargain Outlet. Today, they announced a “multi-year” extension on their contract with the Walt Disney Company to make Marvel and Star Wars toys. What does this agreement cover? This extended agreement will allow Hasbro to continue making games and toys featuring the characters from Marvel and Star Wars, including The Black Series and The Vintage…
From Spidey to Skywalker: Hasbro and Disney Continue Epic Toy Alliance
The Force — and fandom — remains strong at Hasbro. The toy titan today announced a multi-year extension of its licensing pact with Disney Consumer Products, ensuring it will continue crafting action-packed products inspired by the Star Wars and Marvel universes. The renewed agreement keeps the lights on for beloved lines like Star Wars: The Black Series and The Vintage Collection, bringing fan-favorite characters from a galaxy far, far away to…
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